미국도 복권 열품이 대단한가 보다.
금액이 올라갈수록 엄청난 방문자수가 올라간다.
우리나라와 비슷한것 같다
또한
여기도 할로윈데이나 sweetestday 같은 거 때문에 온랑니 카드나 선물 꽃 사이트에
대한 방문이 많이 늘어났다고 한다.
신기한 것은 맥도날드 프로모션 (모노폴리 게임)으로 인해 엄청난 방문이 생겼다는 거..
단순 보드게임인데 잼있나보다...
FOR IMMEDIATE RELEASE Contact: Stephanie Flosi
comScore, Inc.
(312) 777-8801
press@comscore.com
comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2011
Big Prizes Lure Players to Lotto and Sweepstakes Sites
Sweetest Day and Halloween Drive Traffic to Flowers and E-Card Sites
RESTON, VA, November 16, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for October 2011 based on data from the comScore Media Metrix service. The annual McDonald’s Monopoly game and a large Powerball jackpot drove millions of prize-hungry visitors to the Lotto/Sweepstakes category in October. Sweetest Day and Halloween prompted a seasonal spike in traffic at Flowers/Gifts/Greetings sites and E-Card sites.
“Lotto and Sweepstakes sites saw big gains in October, with the popular McDonald’s Monopoly game generating widespread interest,” said Jeff Hackett, executive vice president of comScore. “Of course October is also the month of Halloween, which generated a predictable surge in retail gifts and greetings, as well as sending of e-cards.”
A Chance at the Jackpot
Lotto/Sweepstakes sites offered attractive winnings in October making it the fastest growing category, up 23 percent to 26.5 million visitors. PlayAtMcD.com drove much of the growth, ranking first in the category with 5.8 million visitors, a 672-percent increase versus September. The game also earned the McDonald’s web property the #1 spot on the top-gaining properties list, up 120 percent overall to 9.1 million visitors. EPrize.net ranked second in the Lotto/Sweepstakes category with 3.2 million visitors (up 3 percent), followed by SwagBucks.com with 2.4 million (up 8 percent) and FLALottery.com with 1.7 million (up 7 percent). The Powerball jackpot surpassed $200 million in October, driving 1.5 million visitors to PowerBall.com for information on the growing prize (up 20 percent).
Flowers and E-Cards Help Celebrate October Holidays
Sweetest Day and Halloween prompted 30 million visitors to browse Flowers/Gifts/Greetings sites to send friends and family treats and well wishes. PartyCity.com ranked as the category leader with 8.8 million visitors (up 111 percent), and achieved the #2 rank on the top-gaining properties list. AmericanGreetings Property came in second among Flowers/Gifts/Greetings sites with 4.9 million visitors (up 11 percent), followed by Gifts.com with 4.0 million (up 3 percent), Hallmark.com with 1.4 million and 1-800-Flowers.com, Inc. with 1.2 million (up 14 percent).
E-Card sites were also influenced by the two holidays, growing 17 percent to 23.1 million visitors in October. Evite.com helped spread the word on Halloween parties, topping the chart with 9.6 million visitors (up 8 percent). MyFunCards.com ranked second with 2.7 million visitors (up 12 percent), followed by AG Interactive with 2.5 million (up 13 percent), 123Greetings.com with 1.8 million (up 15 percent) and SomeEcards.com with 1.6 million.
Top 50 Properties
Google Sites ranked as the #1 property in October with 186.7 million visitors, followed by Yahoo! Sites with 173.8 million and Microsoft Sites with 173.2 million. WebMD Health and The Washington Post Company each jumped 5 positions, to rank at #39 and #44, respectively. Alloy Digital Network and Liberty Media Holding Corporation were both newcomers to the list at #37 and #38, earning both a spot on the top-gaining properties list in October.
Top 50 Ad Focus Ranking
Google Ad Network led the October Ad Focus ranking with a reach of 92.8 percent of Americans online, followed by Yahoo! Network Plus (86.6 percent) and AOL Advertising (85.0 percent), AT&T AdWorks (83.2 percent) and ValueClick Networks (81.4 percent).
Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
October 2011 vs. September 2011 Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Sep-11
Oct-11
% Change
Rank by Unique Visitors
Total Internet : Total Audience
218,536
221,160
1
N/A
McDonald's
4,132
9,096
120
181
PARTYCITY.COM
4,172
8,815
111
190
Alloy Digital Network
22,670
29,486
30
37
Sprint Nextel Corporation
10,162
13,117
29
128
Coolmath.com Inc
5,499
7,097
29
228
MOGMusicNetwork
5,878
7,579
29
215
AVG Technologies
8,652
11,058
28
149
Toyota
5,591
7,072
27
230
General Mills
6,844
8,444
23
201
Liberty Media Holding Corporation
23,700
29,089
23
38
*Ranking based on the top 250 properties in October 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.
Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) October 2011 vs. September 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Total Unique Visitors (000)
Sep-11
Oct-11
% Change
Total Internet : Total Audience
218,536
221,160
1
Gambling – Lotto/Sweepstakes
21,444
26,482
23
Retail – Flowers/Gifts/Greetings
24,290
29,980
23
Services – E-cards
19,850
23,135
17
Community – Teens
38,336
44,424
16
Retail – Toys
19,061
21,629
13
Business/Finance – Online Trading
8,453
9,538
13
Retail – Computer Hardware
67,818
76,497
13
Automotive – Manufacturer
24,839
27,816
12
Retail – Mall
14,212
15,646
10
Retail – Food
14,904
16,373
10
Table 3
comScore Top 50 Properties (U.S.) October 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank
Property
Unique Visitors
(000)
Rank
Property
Unique Visitors
(000)
Total Internet : Total Audience
221,160
1
Google Sites
186,744
26
Gannett Sites
43,657
2
Yahoo! Sites
173,839
27
Technorati Media
39,804
3
Microsoft Sites
173,232
28
NetShelter Technology Media
38,410
4
Facebook.com
166,000
29
Adobe Sites
36,640
5
AOL, Inc.
108,034
30
LinkedIn.com
35,732
6
Amazon Sites
106,942
31
Twitter.com
34,809
7
Ask Network
90,908
32
Disney Online
34,506
8
Turner Digital
88,887
33
AT&T Interactive Network
34,429
9
Wikimedia Foundation Sites
86,255
34
Tribune Interactive
33,476
10
Glam Media
84,763
35
Superpages.com Network
32,394
11
CBS Interactive
80,953
36
Yelp.com
31,311
12
Apple Inc.
79,942
37
Alloy Digital Network
29,486
13
Viacom Digital
79,442
38
Liberty Media Holding Corporation
29,089
14
New York Times Digital
79,243
39
WebMD Health
28,502
15
eBay
73,625
40
Myspace
28,439
16
VEVO
63,638
41
Netflix.com
27,896
17
Weather Channel, The
58,486
42
Everyday Health
27,800
18
Demand Media
58,109
43
Break Media
27,600
19
craigslist, inc.
53,194
44
The Washington Post Company
27,437
20
WordPress
49,324
45
NBC Universal
27,429
21
ESPN
49,179
46
Target Corporation
27,086
22
Comcast Corporation
47,010
47
Verizon Communications Corporation
26,919
23
Wal-Mart
45,203
48
Fox News Digital
26,718
24
Federated Media Publishing
44,552
49
NFL Internet Group
26,681
25
Answers.com Sites
44,255
50
ABCNews Digital
26,649
Table 4
comScore Ad Focus Ranking (U.S.) October 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank
Property
Unique Visitors (000)
% Reach
Rank
Property
Unique Visitors (000)
% Reach
Total Internet : Total Audience
221,160
100.0
1
Google Ad Network**
205,339
92.8
26
Undertone**
125,145
56.6
2
Yahoo! Network Plus**
191,609
86.6
27
MSN
118,858
53.7
3
AOL Advertising**
188,065
85.0
28
FOX Audience Network**
110,062
49.8
4
AT&T AdWorks**
183,976
83.2
29
CPX Interactive**
109,956
49.7
5
ValueClick Networks**
180,105
81.4
30
AOL, Inc.
108,034
48.8
6
24/7 Real Media Global Web Alliance**
178,291
80.6
31
AdBlade Network**
106,810
48.3
7
Google
177,739
80.4
32
Bing
100,989
45.7
8
Specific Media**
174,676
79.0
33
Meebo
97,921
44.3
9
Yahoo! Sites
173,839
78.6
34
Ask Network
90,908
41.1
10
ShareThis
168,835
76.3
35
Rocket Fuel**
89,765
40.6
11
Tribal Fusion**
168,524
76.2
36
Kontera**
86,719
39.2
12
Collective Display**
166,605
75.3
37
Amazon.com*
85,122
38.5
13
Facebook.com
166,000
75.1
38
Glam Media
84,763
38.3
14
AdBrite**
162,987
73.7
39
Smowtion Ad Network**
84,007
38.0
15
Casale Media - MediaNet**
161,497
73.0
40
Windows Live
77,015
34.8
16
Microsoft Media Network US**
154,233
69.7
41
Technorati Media**
75,740
34.2
17
interclick**
151,633
68.6
42
Monster Career Ad Network (CAN)**
74,458
33.7
18
Cox Digital Solutions - Network**
151,493
68.5
43
Dedicated Media**
64,372
29.1
19
AudienceScience**
151,084
68.3
44
Brand.net Network**
62,504
28.3
20
Traffic Marketplace**
141,590
64.0
45
RMM (formerly Red McCombs Media)**
62,385
28.2
21
Burst Media**
141,411
63.9
46
Weather Channel, The
58,486
26.4
22
Vibrant Media**
136,254
61.6
47
Demand Media
58,109
26.3
23
ContextWeb**
133,561
60.4
48
About
57,624
26.1
24
Adconion Media Group**
129,747
58.7
49
MTV Networks Music
56,451
25.5
25
YouTube.com*
126,221
57.1
50
Redux Media Network**
50,595
22.9
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in October. For instance, Yahoo! Sites was seen by 78.6 percent of the 221 million Internet users in October. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.