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FOR IMMEDIATE RELEASE Contact: Stephanie Flosi
comScore, Inc.
(312) 777-8801
press@comscore.com
comScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2011
Retail and Shipping Sites Surge as Consumers Shop and Send Holiday Gifts
Americans Begin Research for Upcoming Tax Season
RESTON, VA, January 23, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for December 2011 based on data from the comScore Media Metrix service. The holiday shopping season continued its momentum into December, propelling Retail and Shipping sites to annual highs. Among the top-gaining retail categories for the month were Movies, Jewelry/Luxury Goods/Accessories and Flowers/Gifts/Greetings, each growing approximately 20 percent during the month. Many Americans also looked to close their financial books for the year, while others got a head start on researching information for 2012 tax season, making Tax sites the top-gaining category in December.
“The holiday shopping season continued with strong momentum in December as Americans worked to cross everyone off of their list in time for the holidays,” said Jeff Hackett, executive vice president of comScore. “Shipping sites were heavily trafficked as consumers tracked their packages, while some found time to browse Tax sites as they closed their books for 2011.”
Holiday Retail Rules the Web
Retail sites scattered the top-gaining properties list in December, including Movie sites which grew 21 percent to 43.8 million visitors. Netflix.com ranked as the category leader with 34.7 million visitors, a 31-percent increase versus November, earning it a spot on the top-gaining properties list. Redbox.com came in second with 5.3 million visitors, followed by Blockbuster Inc. with 3.6 million (up 7 percent) and Walmart Movies with 1.6 million.
Jewelry, Luxury Goods and Accessories sites reached 28.6 million visitors during the month (up 19 percent) led by 6PM.com with 2.6 million visitors (up 8 percent). BradfordExchange.com closely followed in second with 2.6 million visitors (up 30 percent), followed by Zale Corporation with 2.5 million (up 23 percent), Coach.com with 2.4 million (up 24 percent) and Kay Jewelers with 1.8 million (up 18 percent).
Flowers, Gifts and Greetings sites attracted 34.1 million visitors in December, representing a 19-percent increase. Gifts.com secured the #1 position in the category with 7.4 million visitors (up 31 percent), followed by AmericanGreetings Property with 5.9 million (up 22 percent), Hallmark.com with 2.4 million (up 7 percent) and PersonalizationMall.com with 2.1 million (up 65 percent). 1-800-Flowers.com, Inc. drew nearly 2 million visitors (up 19 percent), while ProFlowers.com drew 1.9 million (up 72 percent).
Shipping Sites Spike during Holiday Hustle
36 million Americans visited Shipping sites during the month to send and track packages, an increase of 22 percent from the prior month. UPS Sites topped the ranking with 20.3 million visitors (up 31 percent), followed by USPS Sites with 15.5 million (up 33 percent). FedEx ranked third with 12.4 million visitors (up 22 percent), while Stamps.com Inc witnessed 1.2 million visitors (up 23 percent).
Tax Sites Swell at Year’s End
Tax sites saw an uptick in traffic in December as many looked to close their financial books or research the requirements for the upcoming tax season. More than 6.6 million visited a Tax site in December, up 29 percent to rank as the fastest growing category.
Top 50 Properties
Google Sites ranked as the #1 property in December with 187.1 million visitors, followed by Microsoft Sites with 177.3 million and Yahoo! Sites with 176.5 million. iVillage.com: The Womens Network jumped 10 positions to rank #29 with 36.4 million visitors, while Netflix.com appeared on the chart at #33 with 34.7 million visitors.
Top 50 Ad Focus Ranking
Google Ad Network led the December Ad Focus ranking with a reach of 92.9 percent of Americans online, followed by Yahoo! Network Plus (84.9 percent), AOL Advertising (84.1 percent), AT&T AdWorks (82.9 percent) and ValueClick Networks (82.1 percent).
Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
December 2011 vs. November 2011 Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Nov-11
Dec-11
% Change
Rank by Unique Visitors
Total Internet : Total Audience
220,995
220,439
0
N/A
JibJab Media
2,373
7,278
207
225
Pinterest.com
4,855
7,516
55
221
AVG Technologies
6,144
8,491
38
198
Barnes & Noble
10,356
13,961
35
121
USPS
11,612
15,472
33
111
UPS Sites
15,436
20,287
31
78
Netflix.com
26,594
34,737
31
33
Instagr.am
5,484
7,145
30
230
CollegeHumor Media
5,467
6,890
26
241
Zazzle
5,833
7,270
25
226
*Ranking based on the top 250 properties in December 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.
Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) December 2011 vs. November 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Total Unique Visitors (000)
Nov-11
Dec-11
% Change
Total Internet : Total Audience
220,995
220,439
0
Business/Finance – Taxes
5,193
6,685
29
Directories/Resources – Shipping
29,635
36,088
22
Retail – Movies
36,156
43,775
21
Retail – Jewelry/Luxury Goods/Accessories
23,992
28,560
19
Retail – Flowers/Gifts/Greetings
28,726
34,112
19
Community – Gay/Lesbian
9,285
10,686
15
Retail – Sports/Outdoor
37,552
42,618
13
Services – e-cards
24,621
27,753
13
Entertainment – Humor
61,899
68,397
10
Retail – Books
27,490
30,366
10
Table 3
comScore Top 50 Properties (U.S.) December 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank
Property
Unique Visitors
(000)
Rank
Property
Unique Visitors
(000)
Total Internet : Total Audience
220,439
1
Google Sites
187,138
26
Disney Online
37,780
2
Microsoft Sites
177,296
27
Twitter.com
37,461
3
Yahoo! Sites
176,485
28
Target Corporation
37,342
4
Facebook.com
162,486
29
iVillage.com: The Womens Network
36,410
5
Amazon Sites
114,732
30
Technorati Media
35,976
6
AOL, Inc.
107,076
31
Adobe Sites
35,850
7
Ask Network
89,168
32
NetShelter Technology Media
35,517
8
Glam Media
86,616
33
Netflix.com
34,737
9
Turner Digital
84,215
34
Best Buy Sites
34,521
10
Wikimedia Foundation Sites
83,010
35
AT&T Interactive Network
34,448
11
Apple Inc.
83,006
36
Alloy Digital Network
33,802
12
Viacom Digital
80,368
37
LinkedIn.com
33,523
13
CBS Interactive
78,588
38
Tribune Interactive
32,853
14
New York Times Digital
76,493
39
Superpages.com Network
30,199
15
eBay
74,500
40
Reader's Digest Digital Network
30,042
16
Federated Media Publishing
72,172
41
Sears Sites
29,852
17
VEVO
62,473
42
Yelp.com
29,765
18
Demand Media
57,107
43
Scripps Networks Interactive Inc.
29,560
19
Wal-Mart
55,786
44
Fox News Digital Network
29,040
20
Weather Channel, The
54,365
45
Break Media
28,845
21
Comcast Corporation
50,429
46
Liberty Media Holding Corporation
27,720
22
craigslist, inc.
49,802
47
The Washington Post Company
26,812
23
Gannett Sites
44,070
48
Everyday Health
26,798
24
ESPN
43,325
49
IGN Entertainment
26,427
25
Answers.com Sites
39,667
50
NFL Internet Group
26,286
Table 4
comScore Ad Focus Ranking (U.S.) December 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank
Property
Unique Visitors (000)
% Reach
Rank
Property
Unique Visitors (000)
% Reach
Total Internet : Total Audience
220,439
100.0
1
Google Ad Network**
204,773
92.9
26
Undertone**
126,064
57.2
2
Yahoo! Network Plus**
187,052
84.9
27
MSN
122,189
55.4
3
AOL Advertising**
185,373
84.1
28
AdBlade Network**
111,972
50.8
4
AT&T AdWorks**
182,745
82.9
29
Meebo
109,268
49.6
5
ValueClick Networks**
180,978
82.1
30
AOL, Inc.
107,076
48.6
6
Specific Media**
180,613
81.9
31
CPX Interactive**
103,086
46.8
7
ShareThis
180,034
81.7
32
Technorati Media**
98,212
44.6
8
Google
179,420
81.4
33
Amazon.com*
97,126
44.1
9
24/7 Real Media Global Web Alliance**
176,536
80.1
34
Rocket Fuel**
96,585
43.8
10
Yahoo! Sites
176,485
80.1
35
Bing
96,377
43.7
11
Microsoft Media Network US**
174,467
79.1
36
Ask Network
89,168
40.5
12
Tribal Fusion**
167,658
76.1
37
Glam Media
86,616
39.3
13
Facebook.com
162,486
73.7
38
Kontera**
84,214
38.2
14
Collective Display**
161,888
73.4
39
Wikipedia.org
82,750
37.5
15
Casale Media - MediaNet**
161,030
73.0
40
FOX Audience Network**
81,363
36.9
16
AdBrite**
160,976
73.0
41
Smowtion Ad Network**
78,186
35.5
17
interclick**
149,716
67.9
42
Windows Live
73,292
33.2
18
Cox Digital Solutions - Network**
147,044
66.7
43
Federated Media Publishing
72,172
32.7
19
PulsePoint**
147,030
66.7
44
RMM (formerly Red McCombs Media)**
63,132
28.6
20
AudienceScience**
146,168
66.3
45
Monster Career Ad Network (CAN)**
60,929
27.6
21
Vibrant Media**
143,232
65.0
46
About
59,688
27.1
22
Adconion Media Group**
135,992
61.7
47
Demand Media
57,107
25.9
23
Burst Media**
135,733
61.6
48
MTV Networks Music
55,806
25.3
24
Traffic Marketplace**
130,599
59.2
49
Weather Channel, The
54,365
24.7
25
YouTube.com*
127,074
57.6
50
Apple.com
52,869
24.0
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo! Sites was seen by 80.1 percent of the 220 million Internet users in December. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit
www.comscore.com/companyinfo