8월 3일 News Brief Youtube의 top five partner channel에서 한달에 15억 번 플레이

 

한달에 5개 채널이 15억 번을 플레이되었다고 하면..

5개 채널 모두 당연히 엔터테인먼트 관련 채널이고 주로 뮤직 비디오다.

흥미로운 것은 VEVO가 일등이라는거... 아마도 투자하신 분들이 여럿이라 다양한

컨텐츠를 방영하기 쉽고 그것을 다시 networking하기 편리해서가 아닐까 ... 싶다.

 

May 2012 marks the first month that Nielsen is publicly reported streaming measurement on thousands of YouTube partners. The top five YouTube Partner channels, led by Vevo, Warner Music Group and Machinima, combined for nearly 1.5 billion total streams. YouTube provides content creators with tools and programs to improve their skills, build their audiences, and monetize their videos.

To put this into context, YouTube continues to be the top online video destination in the U.S. with over 136 million unique viewers who streamed 16 billion videos during May 2012.

Top 5 YouTube Partner Channels Ranked on Unique U.S. Viewers – May 2012 (Total)

YouTube Partner Channel	Unique Viewers (000)	Total Streams (000)
1. Vevo*	41,362	694,907
2. WMG	22,894	172,985
3. Machinima	17,625	429,962
4. Fullscreen	12,484	79,761
5. Maker	9,655	93,588
Read as: During May 2012, 41.4 million unique U.S. viewers watched video content on Vevo Source: Nielsen; Totals include content streaming only; it does not include claimed user-generated content

More insights about the top five YouTube Partners:

• More than half of each channel’s unique viewers were under the age of 35.
• About 1 in 6 Americans who watched online video during May 2012 streamed video on the WMG YouTube channel (almost 23 million unique viewers).
• Vevo led the top five partners in total streams (695 million), while Machinima averaged the most streams per viewer, 24 in May 2012.
• Machinima also captured the highest composition of male viewers (62.6%), while others hovered closer to a 50/50 female/male split.
• Fullscreen and Vevo skewed toward a slightly older demographic, as 15.3 and 15.7 percent of their viewers are 50 years or older, respectively.
• Maker drew 9.7 million unique viewers who averaged nearly ten streams per viewer.