8월 17일 News Brief 아시아 온라인 비디오 시장 (실시간 또는 다운로드 )

  인터넷을 통한 동영상 시청.. 그것이 실시간이던(live) 다운로드이던 realstream이던...

그 수효가 증가하고 있는 것은 현재의 추세이고 이는 N-screen으로 이어지면서 더욱

많아 질것이라 예상된다.

 

미국이나 기존 인터넷 활용도가 높았던 선진국의 시장은 어느정도 안정화(고정화)

되었지만 이제 망 보편화가 실현되는 나라에서는 아직 고정화 현상이 완벽하지 않다

이들 나라에는 아직 기회가 있지 않을까 싶다...

 

꼭 동영상 플레이어를 소유하고 있어야 할까? 기존 플레이어들을 활용하는 방법은 없을까?

 

 

comScore Announces Introduction of Online Video Measurement Service in Taiwan, Vietnam, Indonesia and the Philippines

Vietnam Leads in Online Video Viewing Penetration Across Asia Pacific

comScore Expands Video Metrix Service to 25 Markets Worldwide

Singapore, August 16, 2012– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. comScore’s industry-leading online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers’ digital behaviors. comScore Video Metrix is now available in 12 markets in the Asia Pacific region and 25 individual markets worldwide.

See the ranking of the top 10 online video properties in Taiwan, Vietnam, Indonesia and the Philippines at the comScore Data Mine.

“Online video viewing has become a leading pastime for the majority of today’s online consumers, presenting new opportunities for content providers and advertisers to reach their key audiences with engaging content,” said Joe Nguyen, comScore SVP for Asia Pacific. “comScore Video Metrix provides the viewer insights and competitive intelligence that publishers, advertisers and their agencies need to make smart investments in the online video space. As content options expand and connection speeds advance, we expect to see more people spend more time watching online video in developing markets, which presents an exciting opportunity for marketers throughout the region.”

Vietnam Posts Strongest Reach of Online Video Viewers in Region

In June 2012, 1.2 billion people worldwide age 15 and older watched online video from a home or work computer, representing 83.1 percent of the world’s online population. Across the Asia-Pacific region, video viewing penetration ranged from 66.9 percent in Indonesia to a high of 89.8 percent in Vietnam, as both broadband access and content availability factored into online video viewing adoption. Vietnam (89.8 percent reach), Hong Kong (88.7 percent reach), Singapore (84.5 percent reach), Japan (83.7 percent reach) and New Zealand (83.4 percent reach) all saw online video penetration exceed the global average.

Among the largest online video markets by audience size, China was a strong leader with 266.2 million unique viewers (79.4 percent reach), followed by Japan with 61.5 million viewers (83.7 percent reach) and India with 44.6 million viewers (73.1 percent reach).

Video Overview by Market Ranked by Total Unique Viewers June 2012 Total Audience, Age 15+ - Home & Work Locations* Source: comScore Video Metrix
	Total Unique Viewers (000)	% Reach Web Pop
Worldwide	1,239,145	83.1%
China	266,152	79.4%
Japan	61,536	83.7%
India	44,590	73.1%
Vietnam	13,050	89.8%
Australia	12,830	79.7%
Taiwan	9,715	82.7%
Malaysia	9,292	78.8%
Indonesia	8,715	66.9%
Philippines	5,098	79.7%
Hong Kong	4,022	88.7%
Singapore	2,804	84.5%
New Zealand	2,378	83.4%

*Excludes visitation from public computers such as Internet cafes or access from mobile phones, tablets, etc.

Japan, Hong Kong and Singapore See Highest Online Video Engagement in Region

Globally, 197.5 billion videos were viewed online in June 2012 with a viewer averaging 159.4 videos during the month. Among the four newly reportable markets, Vietnam saw Internet users consume the most videos with an average of 137.4 videos per viewer in June for a total of nearly 1.8 billion videos viewed online during the month. Online video viewers in Taiwan watched 102.3 videos each on average, followed by the Philippines (69.4 videos per viewer) and Indonesia (53.5 videos per viewer).

Across the region, viewers in Japan watched the most videos on average at 242.5 videos per month, followed by Hong Kong (180.7 videos per viewer), Singapore (158.1 videos per viewer) and Australia (151.4 videos per viewer).

Video Overview by Market Ranked by Videos June 2012 Total Audience, Age 15+ - Home & Work Locations* Source: comScore Video Metrix
	Videos (000)	Videos per Viewer
Worldwide	197,535,871	159.4
China	20,850,829	78.3
Japan	14,923,822	242.5
India	3,426,593	76.8
Australia	1,942,582	151.4
Vietnam	1,792,848	137.4
Taiwan	993,464	102.3
Malaysia	878,423	94.5
Hong Kong	726,852	180.7
Indonesia	465,848	53.5
Singapore	443,291	158.1
Philippines	353,949	69.4
New Zealand	332,346	139.7

**Excludes visitation from public computers such as Internet cafes or access from mobile phones, tablets, etc.

YouTube Makes Google Sites Top Video Destination in Indonesia, Philippines, Taiwan and Vietnam

Across the four new markets where comScore Video Metrix was introduced, Google Sites, driven largely by viewership at YouTube.com, led as the top online video destination based on the number of unique viewers. Facebook.com ranked as the second largest video viewing destination in the Philippines and the #3 destination in Indonesia and Taiwan, while VEVO and Viacom Digital both secured places among the top five in both Indonesia and the Philippines.

In Taiwan, Yahoo! Sites captured the #2 spot, while Tudou Sites and Youku Inc. ranked as the #4 and #5 largest video properties. Vietnam saw local players account for three of the top video destinations with VnExpress, Vega Corporation (Clip.vn) and Tuoi Tre Online securing places among the top five.

For a more detailed look at the top 10 online video properties in Taiwan, Vietnam, Indonesia and the Philippines, please visit the comScore Data Mine.

Top 5 Video Properties* by Market Based on Total Unique Viewers June 2012 Total Audience, Age 15+ - Home & Work Locations** Source: comScore Video Metrix
	Indonesia	Philippines	Taiwan	Vietnam
#1 Video Property	Google Sites	Google Sites	Google Sites	Google Sites
#2 Video Property	VEVO***	Facebook.com	Yahoo! Sites	VnExpress
#3 Video Property	Facebook.com	VEVO***	Facebook.com	Dailymotion.com
#4 Video Property	Viacom Digital	Viacom Digital	Tudou Sites	Vega Corporation
#5 Video Property	MIVO.TV	Turner Digital	Youku Inc.	Tuoi Tre Online

*Video Properties include all sites under that parent company. For example, Google Sites includes YouTube.com, etc.
**Excludes visitation from public computers such as Internet cafes or access from mobile phones, tablets, etc.
*** VEVO YouTube Channel accounts for online video viewing attributed to the VEVO property.